Social media has had a significant impact on many industries. For the property market, it has enabled estate agents to be more engaged with their audience while providing more useful and entertaining information and content. Estate agents are able to use social media to reach a wider audience and combine it with other technology to provide a better service to buyers and sellers. In 2020, two-thirds of estate agents said that they planned to use social media to promote their listings, and that’s not all that social media can be used for. As well as showcasing the properties on their books, estate agents can use social media to be more connected with buyers and sellers.
Sharing Photos of Listings
Estate agents like us are making use of social media to share and promote our listings. This is beneficial for both buyers and sellers, getting more exposure for sellers while making it easier for buyers to find and consider relevant properties. On social media, one of the best ways to promote listings is by sharing photos of properties. Focusing on the visual part of the listing allows potential buyers to take a good first look and develop some first impressions, before visiting the full listing to get more details or getting in touch to find out more.
Video Content
Another visual way that we use social media to promote property listings is through the use of video content. Videos of properties can help to give a better idea of their location, their size, and their true look and feel in a way that photos aren’t always capable of delivering. Sharing videos on social media can give buyers an exciting look at a property while giving sellers’ properties more exposure with clever marketing. Videos are also excellent for showcasing the local area and other local businesses.
Connecting Across Platforms
Estate agencies are making use of multiple social platforms to reach their audiences. Brennan Bespoke makes use of Facebook, Twitter, Instagram, and YouTube so that people can find their listings on whichever app or website they prefer. It’s a great way to reach a range of people who might be inclined to use different social apps, depending on demographics and what they like. This ensures anyone interested in their listings can stay up-to-date with what’s on offer and find out about new properties quickly.
Communicating with Clients
Social media can also be used by estate agents as an excellent point of contact with customers. Both vendors and buyers can use an estate agency’s social media pages to contact them with any queries or comments. From commenting on public posts to sending private messages, there are a lot of ways to get in touch.
Of course, social pages can also direct people to the estate agency’s website and their other contact channels. They can choose the best way to get in touch to meet their needs, whether it’s by instant messaging or telephone.
Social media has had a huge impact on estate agency, making it more accessible to all. Communication is more open and listings can be promoted far and wide.
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